The value of newsletters:
Your newsletter is the tool you use to weave together a community of your clients, buyers, or donors. It may be a simple black and white sheet or a glossy eight-pager. It may be in email form. You may be using it to make money, or raise money, or support a cause. But it is always about connecting to people who have an interest that you want to address.
If you are not yet a community—of commerce, or of ideas, your newsletter will play a big role in making you into one.
Here’s what WordDrive will do for you and your newsletter:
• Create an editorial strategy suited to your goals, and articles written specifically to support your strategy
• Provide a coherent flow of ideas and eye-catching headlines
• Use news items, events, awards, successes, advice and know-how, Q&A, testimonials and profiles to energize your newsletter and engage your readers
• Help you make full use of the e-mail newsletter, an incredibly powerful way to interact with your clients and members.
Production is an important part of newsletter development, whether hard copy or electronic. WordDrive will make life easier for you by:
• Developing and meeting a production schedule—content signoffs, internal and external deadlines, printer and delivery requirements
• Working closely with your designer on word counts, graphics and photos, headlines, and layouts
• Supporting your use of e-mail templates and services
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Contact WordDrive today for a complimentary consultation about your newsletter.
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