Business Writing Articles

Effective Ways to Meet Your Deadlines - Work in Sync with Your Sources
More than websites, more than direct mail, blogs, and instant messaging, email news is the
most cost-effective, most powerful way to build your community.

Tips For Writing Eloquent Profiles - Humanize Your Hospital
An eloquent profile conveys the expertise, talents, and temperament of an individual. It's like a fine painted portrait, which shows you layers of information about the subject and gives your reader a strong sense of them as a person.

How to Build a Strong Case For Your Hospital’s Marketing Budget: Six Useful Tips

If you are in charge of marketing at your hospital, how do you make a case for your communications budget? Even if you are only a modest junior assistant, it’s wise to know how to persuade senior management to fund the work you do. Here are six suggestions based on a conversation with a community hospital's financial vice president:

Harness the Power of Email News
More than websites, more than direct mail, blogs, and instant messaging, email news is the
most cost-effective, most powerful way to build your community.

How to Work Effectively with a Freelance Writer
How to get the most benefit from working with a writer from outside your organization.

Communications Planning for the Year: Goals and Objectives
A series of thoughtful questions to help you evaluate and plan for the year ahead.

Guidelines: Not-for-Profit Business Planning
These guidelines are designed to support organizations in need of a business plan. They are a way for you to develop the information you will need in order to propose a program or seek funding from an outside institution.

Five Mistakes to Avoid When Writing Newsletters
Regardless of your product or service, and whether you are a giant corporation, a small business, or a not for profit group, your newsletter is just about your most powerful tool for engaging readers and building member or customer loyalty.