WordDrive Communications
21 Whitcomb Street, Belmont MA 02478, 617.489.1834

Professional Copywriting by Jane Sherwin

How I Work With Clients

I have a tested and proven approach to working with my clients that I customize to meet their individual needs. These steps allow my clients to get the best results possible:

bullet Project Perspective
First, we identify the project’s context and its importance. We consider the assignment from the larger perspective of your communications strategy. What is the purpose of the project? Why is the project important? Is it the foundation of your internet marketing strategy, or part of your fundraising plan?

bullet Project Specifics
I then work with you to determine the specifics of the project. What is the project content? Who is the audience? What tone is appropriate? What research may be needed?

bullet Production Requirements
Deadlines are the most important factor in successful production of a copywriting assignment. I work with my clients to make sure that both of us clearly understand when a project is due. The deadline should allow enough time for review by appropriate parties, and for printing and distribution.

Photographs, and design work including templates, will also affect production and should be specified at the start of the project. If internal review is necessary by other departments, or senior staff, we will build time for this into the deadline.

bullet Pricing
It is usually possible to quote a price during the initial meeting, based on information provided. More complex projects sometimes require a little more time for an estimate.

bullet First Draft and Revisions
I then produce a complete first draft designed to meet your requirements. This draft will meet internal deadlines, contain all necessary research, including interviews, and be in requested format. Working with your comments and revisions, I will produce one or more rewrites as specified, until final copy is complete and you sign off.

I look forward to working with you.

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Jane Sherwin

Jane Sherwin,
M.B.A.

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